Event Branding
Organized by the Urban Fitness team in collaboration with EmirAfrik, this event held in the city of Douala-Cameroon and was aimed at promoting health & fitness.
A simple run that held deep meaning, created bonds, and left a lasting statement.
EXERCISE – FITNESS – LIFESTYLE
These keywords and more was our driving force. It was more than choosing an appropriate typeface (which we did), but all in the delivery and presentation to the general public.
Our Aim? Make this a NECESSITY to the viewer. A typical feeling of wanting to be a part of this no matter what a.k.a FOMO.
We used captivating imagery to depict this, as well as a precise tone & voice. We made it feel like a community effort to achieve a common goal, rather than just a one-man-ambition
DISCLAIMER: Some aspects of the branding e.g Logo, T-Shirt design, badges, were handled BEFORE brandwithay took over the branding
Regular
Medium
SemiBold
Blod
This Is Text Message
Medium Typography
Just Amazing
Awesome
The branding of this event was a successful one, as people travelled from far off locations, even other towns to come attend. A massive one which involved even the city’s S.D.O.
brandwithay was glad to have given it the elevation it deserved!
We build brands using the concept of story telling, ensuring to capture every mind and heart accordingly.
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