Event Branding
Wem’Afrika embarked on a peculiar quest to ensure ladies in a particular sector of Cameroon were properly educated on their menstrual cycles through the MY MENSTRUATION, MY PRIDE – MENOPAUSE NO SHAME event.
With only a couple of days to spare and quality results needed, our focus was wrapped solely around the social media side of this event branding.
Key things taken into consideration:
– The Community
– Gender & Age Group
– Sensitivity of the Topic
Regular
Medium
SemiBold
Blod
This Is Text Message
Medium Typography
Just Amazing
Awesome
In a community where the locals are not properly equipped with the best knowledge for women’s menstrual hygiene, our aim was to stir up emotions of joy in dealing with these situations. Instead of traditionally portraying the “sorrow”, “lack”, & “ills”, we brought forth the value of what the event was set to bring – A SOLUTION!
– The deliberate use of extra joyful images was the benchmark! It provided the warm welcome for further inquiries. In addition to that, using natural looking & relatable images created a better sense of relation with the targeted audience
– Using bright and vibrant feminine colors particularly helped in emphasizing on the theme. It depicted the feminine touch as needed, as well as evoked ‘happy’ feelings & emotions
Through the creation of appropriate visuals, brandwithay was able to elevate the branding of this event which ended as a huge success!
We build brands using the concept of story telling, ensuring to capture every mind and heart accordingly.
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